Many scholars have drawn attention to literacy sponsorship, or ways that different literacy practices are differentially valued and encouraged using an economic/market model. More recently, an ecological model offers additional potential for tracing more networked or constellated literacy sponsorscapes. As a multimodal ethnography of six language learning communities, this study takes its point of departure for exploring literacy not from a connection to language itself, but to the more inclusive semiotic repertoires through which linguistic and other literacies emerge. I focus on the contributions of attunement and diffraction to focus on three areas of literacy sponsorscapes in particular: embodiment, genre, and multimodality. The project provides implications for literacy teaching, learning, and research praxis.
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